You've been putting off getting your headshot updated, but now you are ready to finally take the plunge. So... Let's help you get your best self out there.
1-Find the right photographer
First, find a photographer who specializes in headshots. Yes your friend or spouse CAN take your photo, but that doesn't mean they SHOULD be your go to person. And sure, there are lots of photographers out there who may take some nice photos, but you want someone who specializes in headshots.
A photographer who specializes in headshots is someone who is consistent in how their photos turn out. Take a look through their HEADSHOT portfolio. Headshot photographers are experts at getting great expressions, even for people who don't think they are photogenic. They know the right angles, use professional lighting, and how to pose you so you will look amazing.
I know it is an investment, but remember you will be using these images in your social media, email signature, website, and all things for your business for the next few years. So make sure you invest with someone who is an expert at headshots and can produce the professional photos you need.